ETB is making extra room in its trophy cabinet after securing two prestigious Bridgestone European Network Retail Awards for fantastic performance levels – both collectively and individually.
The company’s ever-expanding wholesale department led by Paul Carter – jointly with retail director Paul Nunn - won the Financial Performance prize.
Meanwhile, ETB’s marketing manager Nikki McCluney also picked up an award in the Customer Centricity category for her exceptional contributions to E-Commerce engagement and sales conversion growth. A 39% increase in online transactions was achieved compared to 2022, along with an elevated conversion rate of 3.56% compared to 2.60% last year. Nikki played an instrumental role in both, while also helping to secure a 99% increase in non-tyre bookings.
The double-award win underlines the giant strides that ETB Wholesale and ETB Autocentres are making in 2024, with the wholesale sector optimising its product mix and increasing sales and ETB’s retail network implementing personalised marketing campaigns and intuitive online sales processes.
“We are incredibly proud to win two Bridgestone Retail Award for 2024,” said ETB Retail Director Paul Nunn. “This recognition is testament to a great deal of hard work over a long period of time.
“ETB Wholesale sales director Paul Carter has played a crucial role in our all-round performance and it is no coincidence that our fortunes have been transformed since his arrival with us.
“By continually refining our product offerings, we have not only achieved impressive financial results but have also reinforced our position as one of the most successful operations across Bridgestone’s European retail entities.
“We are also thrilled to see Nikki being recognised for her exceptional work in e-commerce. Her knowledge and understanding of what our customers need has not only driven significant business growth but has also set a new standard for excellence which we’re building on this year.”
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TYRE BRANDS
Bridgestone - Firestone - Avon - Michelin
