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There really is truth in the statement ‘you get what you pay for’. Let’s look at what a Bridgestone premium tyre means in everyday, on the road terms.

Why buy premium tyres?

Some motorists think premium tyres are a distress purchase and deem the expense as unwanted, but at ETB, we think tyre purchases should be viewed in a different way.

If you think about a tank of petrol, most of us will put in £120 and won’t think twice. That could last two weeks, whereas a high quality tyre will keep going for two years. A tank of petrol will give you around 500 miles, whereas a premium tyre, like the Bridgestone Turanza 6 can give you tens of thousands.

And, all tyres are not born equal; the best tyres are quieter, smoother, grippier and last longer and more than that, they keep you and your family safe. A tank of fuel doesn’t do that.

Not so much a distress purchase then, more a choice for life.

Research and development
Bridgestone are global leaders in developing new technologies for road tyres. With over 14 years experience at the forefront of Formula1™ they invest over £300 million a year on research and development.

Added safety
Enhanced braking, better steering control and improved wet grip gives an all-round safer driving experience.

Bridgestone work closely with vehicle manufacturers and are specified as original equipment in the widest range of makes and models. Fitting our tyres will ensure best compatibility and performance.

Bridgestone Tyres